Common Business Mistake – Sending Business Information to “Cold Lists”

A “cold list” is a list of people who have shown absolutely NO interest in your offer. Blasting such people with more mail will get only get you frustrated and demoralised. Warm leads on the other hand will ask for more specific information.

5 ways to get those warm leads:

1. Place a well targeted ad about your business opportunity in the correct section of a major newspaper.

A well placed ad in the correct section (for example,the upper section of the page) increases awareness of your product or service from your target audience. A major publication also has the advantages of an increased daily readership.

Logically, more readers equals higher chances of making a sale – provided you know your target audience. Doing business without knowing what your target market is and a poorly placed ad will prevent you from reaching your objectives: increased sales, market share or brand awareness.

For example, would a fashion company leave an ad advertising a sale at the bottom of the business section?

Well, they could, but they won’t optimise their ad campaign by limiting awareness to people who might not even be interested in what they’re selling.

If they were smart, they would advertise to those who may already be in the market for trendy apparel;readers of the lifestyle section etc.

2. Work with your partners on shared projects to leverage on each other’s strengths

This method of partnership is called an “affiliate programme “. You can build long lasting business relationships and increase your credibility by teaming up with other reputable, branded businesses or partners.

By building profitable alliances with them, you can also send your ad to huge, targeted email lists at no cost, build your customer or opt-in list for free and get highly credible endorsements and testimonials from other experts.

Affiliate programs are the smart way to do business. At first glance, it may seem like you make less profit, but in reality, you make more money due to the increase of resources available.

As the adage goes, “two heads (some say three) are better than one”.

3. Mail postcards or lead generating letters to a targeted list of names. Know your market and be specific about your target group.

Knowing your customers increases sales. The more you know your customers, the more effective your communication will be. Then you can customise your sales copy to suit their moods, tastes and needs.

You will also be able to see which customers are profitable and which need more effort. And customer profiling helps you find new business – better knowledge leads to increased sales.

4. Do you have a loyal customer base who keep coming back to you for offers and discounts?

Take the chance to build closer business relationships with your customers. Do your follow-up,think about how to improve customer service and your product. Provide value-added services to build customer loyalty.

Loyal customers are cheaper to retain than non-loyal ones.In fact, a loyal customer is willing to pay more than a non-loyal one would for the same product or service.

Moreover, the loyal customer has a higher overall value to the organisation due to the value of possible repeat business and referrals.

5. Capitalise on festive seasons when consumer spending is at its peak.

Holiday and festive seasons serve as a huge opportunities for both consumers and companies. If you have a product that is likely to generate more sales for you during holiday/festive periods, do your marketing at least 1 month in advance.

For example, if you sell Christmas products and you know your customers are most likely to buy them in December, don’t assume they will do shopping last minute.

Many people need time to prepare,do early shopping and soak in the joyous mood – leverage this excitement, put up tantalising discounts and innovative product offers.When your customers are in the “mood”, boy, are they in the “mood”!

To spend,that is.

Remember, in business,an opportunity cost is lost for even a mere second of a non-sale.So you must be eager to make a sale and plan your next marketing campaign in advance.

Arbonne Product and Business Information

In this day and age people are searching the internet to find as much information on Arbonne International, and just how much that they are regarded as a marketing leader.

A leading chemist, herbalist, and biologist named Peter Morck, founded Arbonne International almost 35 years ago in Switzerland. He had an idea to give the world the opportunity to be able to purchase a line of tremendous skin care products that contained the highest quality of ingredients, and were to be the most effective for the consumer. It took nearly 5 years for Arbonne to become a business entity in the United States. Abonne’s skin care line was based on botanical principles and was marketed using the MLM principle. By using this to the greatest potential, Arbonne has grown to a global marketing giant. Arbonne offers a wide variety of products which include skin care, nutritional products, weight management, fitness, life enhancement, and remedy products which also includes a herbal line. With a very aggressive marketing plan, Arbonne is recognized as an industry leader in benefits, quality, safety, value, and results.

Since the time that Arbonne was conceived, they set out to set a very high ethical business practices. The code of ethics that Arbonne International has some of the industry highest. Every business should have a set of rules that they do business by. Arbonne’s statement says “Do unto others as you do unto yourself.” By operating their business operations by this rule, it has helped them become a marketing giant across the world.

A MLM is used by Arbonne to promote and distribute their line of products world wide. What this means is that this wonderful opportunity is global, and is truly built on recruitment of prospects one at a time. This method is used to try to get family, co-workers, friends, or any person that you are acquainted with to purchase the product or opportunity.

Even though some people find this as not right for them, many people fit right in and find themselves doing really well. After you make the decision on whether this is right for you, success will come but it can take over 5 years to build the prospects you need to reach a level of success you desire. When trying to decide, remember that the company and product offer a tremendous value to the customer.

This would be a tremendous business opportunity. Although many people today do not approve of a MLM, this does not speak of the quality of products offered by Arbonne. As far as a business opportunity , anyone that is going to invest in something they should take the time and effort to ensure that it is right for them.

Computer Home Based Business – Information on Getting the Loans

Nobody had ever imagined that computer home based business would become so popular within a decade. There are thousands of people who have quit their jobs and have started their own businesses from home. However, there are lots of aspects to consider before starting a home business.

Arranging capital for starting a business is one of the most crucial aspects which you will need to consider first. Where to get the initial investment amount is one of the major concerns. Quite a lot of people have their personal savings which they utilize for starting their business. Some of them borrow from their friends and relatives.

If you feel that you have that talent and will be able to have a successful computer home business, you can think of taking external financing for your business. There are various types of loans which are made available from banks and private money lenders for small investments.

You may also use credit cards to make purchases for your business needs.

Borrowing money from friends and relatives often is beneficial because of the low interest or no interest at all in many cases. Other options like enterprise capital firms help the upcoming companies grow in partial ownership.

Various Kinds of Credits for Business Financing

There are two different types of loans offered by the banks. They are

o Long term loans

o Short term loans

Long term loans have maturities up to seven years but for the equipment and real estate this loan maturity may go up to twenty five years. These kinds of loans are used for construction work, furniture, durable equipment etc. However, short term loans have maturity just for one year and are used for working-capital finances and lines of credit.

Before applying for loans, there are certain important aspects that you will need to consider. How much money you will need for your business, what do you need it for and how will you pay it back.

These are a few important questions that you will need to answer while applying for the loan. Your computer home business should be low on credit-risk for the lender.

What do the bank officials look for?

The bank is worried about its money so it will always focus on finding out how you will pay back the loan amount. Repayment assessment is done by the loan officers. They consult credit reporting bureau for a copy of your company’s financial statement.

Writing a Good Loan Application

A good loan application is very important when you are applying for loan. You will need to give your name, complete address, names of principles and security numbers. You will also need to mention why you need the money and how much is required.

You will also need to provide your computer home based business details in the loan application. You will need to mention the ownership legal structure and the present business possessions.