Business Information Systems That Help A Business

In this age of Technology, a business can survive only with the right use of technology to control and monitor various process that’s happening inside the organization. An ever changing business environment gives you strong reasons why your business should use software systems to manage competition successfully.

Right from CRM to ERP, a business can make use of software systems that can manage their processes efficiently. These systems in turn generates lot of data during the day to day operations. Using this data effectively is one of the main concerns every business faces. That effectiveness is derived from how the data can be used to analyze it further to get some in depth information to make the right decisions at the right time.

Decision Making With Business Intelligence

All of us know that a business is successful only through the right decision making. Even a small decision made wrong could land the management into trouble and it may lead to a catastrophic failure. To avoid such failures, management needs lot of data for analysis helping them to understand where the direction a business is heading. Technology is there to help a business to come up with new strategies and give it a new direction.

When it comes to analyzing these data, BI tools or Business Intelligence Systems are the best. BI Tools are not working as stand alone systems. They need data for analysis which they get from other software systems that are in place. It helps management to analyze data from different perspectives to derive some good inputs for the future decision making. BI Tools get their data from CRM or ERP systems on periodical intervals and package the data in such a way that meaningful information is generated by way of reports and OLAP cubes. After such analysis management can make decisions to curb expensive processes or steps to augment sales that have lasting benefits for the organization.

Cloud Computing

Another important aspect technology is providing the power of cloud computing. Whether a business is small or large, it has to deal with the growing data requirements that requires expensive and hardware and software combination and a greater amount of security to protect your data. Many business are now embracing cloud because it adds efficiency to your computing while keeping IT related expenses to a bare minimum. It not only helps you to reduce IT expenses, but also gives you the latest software and hardware platform for your growing computing requirements. Cloud computing has evolved to a mature state that protects your data with the state of the art encryption technology. It frees top management from the menace of IT maintenance and growing expenses related to software and hardware upgrade. Cloud comes in various flavors and you can choose the best one suitable for your computing requirement.

Keep Your Business’ Information Centralized and Organized With Salesforce Development

It’s important to automate and streamline the processes of a business to grow it and help it realize its true potential. It means, the business has to go organized in order to perform its day-to-day operations with superior efficiency. And when operational ease and efficiency is achieved, it becomes easy for any entity to realize its goals and achieve a desired level of success. Besides, businesses would need to store their important data and information in one place if they wanted their employees to access and use them with ease and take prompt decisions based on them.

To realize all these targets, your business will need to invest in a feature-rich and cloud-based customer relationship management system. With this system, every part of the business will get a 360-degree or total view of its customers to understand their needs fully and serve them in a superior way. Being a cloud-based tool, a customer relationship management system also gives your business a chance to be run on any device and achieve its objectives without much difficulty.

A good customer relationship management system is one that helps businesses cut costs on customer acquisition and get a centralized arrangement of customer interaction. It would need to improve customer support if it hoped customer satisfaction to go up. At the same time, it will have to help in customer retention and achieving of marketing targets. Your customer relationship management system needs to come with customization abilities so that your business’ expansion and growth gets accommodated with ease.

By implementing a customer relationship management system, businesses will get a chance to track their marketing campaigns and become aware of their target market and their requirements. More leads and more deals will take place and every sales activity will be tracked with ease. Sales managers remain aware of the targets to achieve and they also know the roles and responsibilities of every team member. With the right set of customer data and information at the disposal, it will become easy to make projections and forecasts.

In addition, an investment in a customer relationship management system enriches businesses with domain-specific data and information which can be leveraged to give a boost to the sales. In this way, only right customers can be approached to curtail the wastage of resources. Thus, your business gets up-to-date information of the target market, which gives it a complete peek into social insights. Above all, all these benefits are availed even without any investment in hardware and software.

Moreover, using a popular customer relationship management system gives businesses a chance to be aware of every customer touch point to know their audience in a superior way. By implementing a feature-rich customer management system, an organization gets an ease of doing business and realizing its goals. The system also helps in collaboration and mobilization which leads to revenue growth. In a way, your business finds a perfect tool to keep its operations organized and remove any flaws at all levels.

With Salesforce development, your business will gain a competitive edge in the market and stay ahead of the curve. This development is about extending the capabilities and competencies of the business so that it can justify its potential and reap prospects in the market. So, invest in Salesforce and grow your business in the desired manner.

Building Your Coaching Business – Information Marketing – Lots of Clients

Here’s an answer to most of the problems experienced by coaches who are struggling to get more clients. Turn “no clients” or “few clients” into 20% to 70% of the people you touch giving you an appointment.

I do a lot of conference calls with struggling coaches. Here are the struggles that most coaches experience:

Typical Problems Experienced By Coaches

  • Can’t reach the decision maker – get sidetracked to HR and HR puts you in with ALL of the other coaches, consultants, trainers….you are a commodity in their view.
  • Can’t get the decision maker’s attention
  • When you do get to the decision maker, and they even seem somewhat interested, the bottom line statement is “Don’t have time,” “can’t afford that right now,” “I’ve got to keep my nose to the grindstone.”
  • Sending out pre-approach letters, but not getting any response.
  • Cold calling but not getting through, not getting returned calls from voice mail.

Do any of these sound familiar?

One Solution to That Problem

Here’s something that has been working extremely well with coaches I’ve worked with. Some have said they get 20% to 70% appointment setting rates when using this approach.

The first thing to note is to “stop selling” and “start helping.” Be an unlimited resource for everyone you touch, even if you touch them only once. You will become known as THE expert in that field, in your region.

First identify, your target market, if you haven’t already. Make that a narrow niche market. Even if you believe you can help the world, pick a narrow market for this approach and target the messages directly at them.

Send a letter to your target market that mentions that you’ve had significant results in ________ [name the target market], and then define a value statement around that. That means that you will indicate just how much impact you may have made on some people, or companies within that target market. Then tell them that you’d like to share some ideas that have worked with others like them, and will be sending them over the next few weeks.

Then, over 3-5 weeks, send them a printed article each week targeted to a specific problem in that industry. If you have been writing articles in an ezine, then you might also send them to that article online. It adds credibility when you can show that you are published, expert author.

At the end of 3-5 weeks, send a letter asking them how much value they got from your articles, and that you’d like to call some time to ask what they got from the article.

When you call, get them telling you just how much help that was. Ask them to put that into dollars and cents, or time saved. If they got any value at all, ask if you can set down with them over coffee to hear more about their business….

Notice, that at no time did I indicate I have anything to sell. This was all about helping them achieve their goals, and freely sharing information. The doors will be open…unless you go into the “sales” mode, at which time the door will slam in your face.

You have an appointment. Keep that appointment on “exploring their business” not on “selling.” This should get you setting down with 20% or more of your target audience.

What happens if you don’t get the appointment, but they did feel they had gotten some good information. Then ask if they’d like to continue receiving that kind of information. Add them to your newsletter, or email list for ongoing information. Many will find additional value from those emails. You will have another chance.

Upcoming articles:

  • We’ll discuss what to do and say in that meeting.
  • How to use that same approach, information marketing, in networking.